Twitter is shutting down its TV apps on Roku, Android TV and Xbox beginning on May 24, the corporate introduced this morning. From a file: The information of the apps’ closure comes at a time when Twitter is now seeking to steer its customers to its first-party cell apps and its desktop site by means of killing off apps utilized by a minority of its person base — just like the Twitter for Mac app it close down previous this 12 months. And extra not too long ago, it has tried to kill off in style third-party Mac apps with a chain of unfriendly API adjustments.
It’s unclear why this has change into Twitter’s schedule. While it may be a burden for a corporation to enhance a broader ecosystem of apps the place some handiest have a distinct segment target market, in some instances the ones “niche” customers also are essentially the most influential and heavy customers. And arguably, somebody launching Twitter’s app on their TV should be a die-hard person — as a result of who’s in reality gazing that a lot Twitter on their TV?