“I thought, ‘I’m gonna have one of these.'”
At the hot 2018 Mustang release tournament, we had the risk to snatch Ford Australia’s CEO Graeme Whickman for a quickfire interview.
A car so just right, the CEO purchased one
The tournament showcased the brand new 2018 Mustang on the Adelaide Tailem Bend Motorsport Park, and in a real take a look at of placing your cash the place your mouth is, Whickman printed that he had positioned an order for his very personal Mustang which he’ll for my part purchase. His fashion can be completely same old, bar a matte gray vinyl wrap.
“I took a Fastback 5.0 litre up to Albury recently. I’m from Melbourne. Four-ish hours there and back with my son, and I fell in love with it. You know, I thought, ‘I’m gonna have one of these.’ So I’ve literally placed an order. I’m gonna take possession of it late in June.”
Australia is the most important Mustang RHD marketplace
Speaking with Whickman, we requested whether or not a lot enter from Ford Australia went into the advance of the Mustang. He went on to mention that Australia is the Mustang’s biggest right-hand power marketplace, with 4 or 5 occasions extra gross sales than the United Kingdom. Because of the recognition, it provides comments from Ford’s Aussie arm some clout.
“It’s a very popular vehicle here, and with that comes the ability to inject the voice of Australian preferences, which is a great privilege. A Carl has mentioned – our global product chief – you start to see that when you get inside the vehicle, some of the finish of the materials, some of the driver assist approaches. That’s been a direct impact from the voice of the customer from the likes of Australia.”
The concepts come from focal point teams and lengthen to even the smallest of main points. For instance, Ford Australia asked there be stitched leather-based down in the footwell, to compete with different luxurious car makers.
Mustang exceeding Ford’s gross sales expectancies
So have Mustang’s sales success stunned even the corporate itself?
“I think it’s exceeded our expectations, and I’m pleased about that. I’m pleased that we’ve been able to fulfil the excitement that so many customers have had in the product. So that’s been pretty cool. The feedback we get from customers is really exciting as well. It’s really quite satisfying.”
Whickman divulged that in 2017, Ford shifted nine,000 Mustangs to homeowners. The yr earlier than noticed 6,000 offered. But why, in step with the Ford boss, is the Mustang so widespread with Australian consumers?
“Customers, I think, in Australia have an affinity for performance vehicles.”
Why does the brand new Mustang price extra?
We additionally requested the Ford leader what the explanations in the back of the larger retail value had been. According to Whickman, it is all right down to the engineering refinements which have been made.
“If you look at the price of the vehicle versus the last, we’ve added a lot of very important content and we’ve changed the vehicle. As an example, we’ve reworked the engine, the powertrain – more power, more torque. From a performance point of view, we’ve improved the handling, which is important.”
Also, the CEO identified, the brand new fashion is supplied with an array of safety assists.
“And then you start to think about some of the other elements like our driver assist technology. So within those vehicles, we have AEB pedestrian. We have lane-keep aids. We have adaptive cruise control and 12-and-a-half-inch clusters. There’s a raft of additions in the vehicle to make sure that we continue to answer the demands of Australian customers.”
Want to shop for a brand new Mustang?
We just lately had the risk to power the brand new fashion, so take a look at our 2018 Mustang review. Ford has just lately unveiled a program that allows you to use a Mustang for two weeks when buying a Ford Ranger or Everest. You too can compare Ford finance deals right here.