A pair of years in the past, I used to be startled to find that my mom in upstate New York had better access to the Pac-12 Networks than most of the people residing in Utah. Her cable package deal in the little the town of Endwell integrated no longer simply the nationwide P12N feed, however all six regional feeds.
I’m no longer conscious of a cable machine in Utah that provides that.
The abnormal saga of the Pac-12 Network has gotten somewhat bit stranger. The community has introduced a partnership with Alibaba that may come with 175 are living telecasts and 100 hours of authentic programming yearly — in China.
The Chinese target market will see soccer, males’s basketball, ladies’s volleyball, gymnastics, swimming, lacrosse, observe & box and seaside volleyball.
So … Zhang Wei, who lives in Beijing, will have the ability to watch a Utah soccer recreation, whilst John Smith, who lives in Salt Lake City — and subscribes to DirecTV — won’t.
That’s no longer an altogether truthful comparability. But the irony still is moderately staggering.
Don’t get me improper. I applaud the Pac-12 Network for this. Financial phrases of the deal, which runs thru 2024, weren’t introduced, however the league is getting paid one thing for programming it already is generating. Minus translation prices, which must be minimum.
The league additionally believes it has a integrated target market in China as a result of “many” of its colleges “have a significant alumni base” there.
P12N will likely be allotted on Alibaba’s “innovative platforms,” in keeping with the Pac-12, each linear and virtual channels “akin to Youku Todou — referred to as the YouTube of China,” which is able to “allow Chinese audiences to access Pac-12 Networks content conveniently and effortlessly.”
Unlike rabid Utes fan John Smith, who still is attempting to get out of his DirecTV contract.
ESPN smacks down Huskies trainer
Washington soccer trainer Chris Petersen expressed unhappiness ultimate week that his workforce has to play consecutive video games that kick off at 7:45 p.m. PDT.
“It hurts us vastly in phrases of nationwide publicity,” Petersen mentioned ultimate week, in feedback that have been disseminated nationally. “No one wants to watch our game on the East Coast that late, and we all know it.”
His principle is that citizens in the East don’t see Washington’s video games, which prices the Huskies votes in the polls — and probably a place in the playoffs.
But all through its telecast of the Washington-Cal recreation this previous Saturday, ESPN publish a graphic pointing out that Pac-12 video games “starting at or after 9 ET average 38 percent more viewers than earlier kick times.”
And ESPN sportscaster Rod Gilmore instructed audience Petersen is “entitled to his own opinion but not his own facts. And his facts were wrong on this.”
Petersen mentioned a 7:45 p.m. PDT kickoff is “painful for our team. It’s painful for our administration. And we know certainly the most important part is [it’s painful] for our fans.”
Yes, it’s extraordinarily painful to simply accept tens of thousands and thousands of bucks in TV earnings.
Ute fans wish to stay all this in thoughts Saturday when their workforce performs its 8th consecutive evening recreation (extending again to ultimate season). Saturday’s recreation at USC kicks off at 6 p.m. MDT.