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In a First, Amazon Begins Mailing 70-page Printed Holiday Toy Catalog To US Homes

Amazon is transport its first-ever published vacation toy catalog, titled “A Holiday of Play,” to millions of customers in the U.S. starting this month, the corporate stated. From a document: “Amazon is excited to offer a new way for customers to shop for toys this holiday season,” Amazon stated in a observation. The catalog comes with a distinct unfashionable glance, invoking reminiscences of previous Toys “R” Us catalogs that made the now-defunct toy retailer such a success. Some of the featured toys include a QR code, permitting readers to right away scan and store for extra merchandise. Readers too can scan the product photographs within the catalog with their Amazon App to get additional info and upload them to their buying groceries cart. The transfer is Amazon’s newest in following the playbook of conventional brick-and-mortar outlets.

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