Google as of late introduced an extension of the AMP (speeded up cellular pages) program to incorporate any other fashionable communications medium. From a record: The web massive unveiled the Gmail developer preview of AMP for e-mail, a web-like experience designed to make emails more engaging and interactive. One of the important thing advantages of AMP for e-mail shall be that content material inside an e-mail will also be up to date, and recipients will have the ability to browse e-mail content material similar to they might a internet web page. So an e-mail from Pinterest, for instance, may include actionable content material, permitting customers to Pin content material to their very own Pinterest account with out leaving Gmail. Or they might entire a sort to organize a gathering, fill in a questionnaire, and do absolutely anything — all from inside the e-mail itself. It’s transparent that entrepreneurs shall be a big audience right here.