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Google Is Adding Snapchat-Style Stories To Mobile Search Results

Google is rolling out tappable, visual stories that incorporate text, images, and videos within the taste made preferred through Snapchat. “It started widely testing the multimedia format, called AMP stories, today (Feb. 13) in an effort to help publishers engage more with readers on mobile,” reviews Quartz. Google introduced the function in a developer blog post. From the record: Users can now in finding Google tales in seek effects — in a field referred to as “visual stories” — once they seek on cell at g.co/ampstories for the names of publishers that experience begun the use of the layout, akin to CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media, and the Washington Post manufacturers. Google labored with the ones publishers to develop the format. Desktop customers too can get a style of reports via Google’s Accelerate Mobile Pages site. When a consumer selects a tale, like Cosmopolitan mag’s piece on apple cider vinegar, it shows in a full-screen, slideshow layout, very similar to the ones on Snapchat and Instagram.

The multimedia layout is a part of Google’s Accelerated Mobile Pages (AMP) venture, a competitor to Facebook’s Instant Articles that is helping load pages sooner on cell units. Like AMP, the AMP tale layout is open-sourced, so someone can use it. However, Google is reportedly simplest showing tales from a choose team of publishers, together with the ones it partnered with at the building, by itself website at the present time. The corporate stated it plans to carry AMP tales to extra Google merchandise at some point, and make bigger the techniques they seem in Google seek.

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