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Dating Website eHarmony’s Ad Banned For Claiming Service Is ‘Scientifically Proven’

A courting web page’s declare that it used a “scientifically proven matching system” to pair up the ones in search of love, has been banned. From a document: An ad for eHarmony at the London Underground in July learn: “It’s time science had a go at love.” The Advertising Standards Authority (ASA) called the claim “misleading.” The on-line matchmaker stated whilst it “respectfully disagrees” with the ruling, it’s going to make its promoting “as clear as possible.” The web page was once not able to provide the ASA any proof that buyers had a better likelihood of discovering love, regardless of claiming that its “scientifically proven matching system decodes the mystery of compatibility and chemistry.” “Imagine being able to stack the odds of finding lasting love entirely in your favour,” the ad learn.

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