Less than a month after AT&T completed its $85 billion acquisition of Time Warner, the corporate is raising the base price of its DirecTV Now streaming service through $five monthly. This comes after promising in court docket that its acquisition would lover TV costs. Ars Technica studies: AT&T showed the fee build up to Ars and mentioned it all started informing shoppers of the rise this previous weekend. “The $5 increase will go into effect July 26 for new customers and varies for existing customers based on their billing date,” an AT&T spokesperson mentioned. The $five build up will have an effect on all DirecTV Now tiers with the exception of for a Spanish-language TV package deal, AT&T instructed Ars. That manner the DirecTV Now applications that recently price $35, $50, $60, and $70 a month will move as much as $40, $55, $65, and $75. “To continue delivering the best possible streaming experience for both new and existing customers, we’re bringing the cost of this service in line with the market — which starts at a $40 price point,” AT&T mentioned.
In a court filing, looking to persuade the Justice Department that its acquisition can be just right for shoppers, AT&T had this to mention: “The evidence overwhelmingly showed that this merger is likely to enhance competition substantially, because it will enable the merged company to reduce prices, offer innovative video products, and compete more effectively against the increasingly powerful, vertically integrated ‘FAANG’ [Facebook, Apple, Amazon, Netflix, and Google] companies,” AT&T instructed U.S. District Judge Richard Leon within the temporary.